New Patients at Key City Chiropractic & Acupuncture
Start Here
Choosing a chiropractor matters. At Key City Chiropractic & Acupuncture, you’ll find a friendly office where we know patients and listen to what’s going on, not just your pain. Dr. Al Gunderson, Dr. Jerrid Goebel, and our staff focus on honest, patient‑centered care rather than “one size fits all” plans. We explain what we find, what we recommend, and how long it may take. Same‑day and walk‑in appointments are often available, and we work hard not to turn people away in Sturgis.
Your First Visit: What to Expect
For your first appointment, please arrive a few minutes early for paperwork, unless you’ve already completed the forms in advance. Wear comfortable clothing; if future visits involve shockwave or laser, we may ask you to bring shorts or a tank top. A chiropractic assistant will take you back and record vitals. Then Dr. Gunderson or Dr. Goebel will review your history, examine you, and, if appropriate, start treatment that same day. This visit lasts 30-45 minutes.
Paperwork, Insurance, and Payment
Our office manager, Kelli, keeps the “office stuff” simple so you can focus on feeling better. She’ll review your benefits, explain costs, and answer billing questions. We participate with most major insurance plans, including Medicare and Medicaid, and you’re welcome to use Health Savings Accounts. Some advanced services may be self‑pay, and we’ll review any out‑of‑pocket fees in advance. We accept most forms of payment.
To make your first visit smoother, please bring photo ID and insurance card, a list of medications and past surgeries or injuries, and any recent imaging reports.
Finding Our Sturgis Office
Schedule Your Appointment
If you’re hurting or feeling limited, our team is ready to help. Call today to schedule your first visit or ask if we can work you in for a same‑day or walk‑in appointment.

