Meet the Team

  • dr goebel
    Dr. Jerrid Goebel

    Dr. Jerrid Goebel was born and raised in Gettysburg, SD.  He attended South Dakota State University for his undergraduate studies and Northwestern Health Sciences University for his Chiropractic and Acupuncture studies. 

    Dr. Goebel has been providing Chiropractic and Acupuncture care for over 20 years in Sturgis and the Northern Hills communities.  He works to provide the best treatment in a quick and effective manner that best fits the patient's goals.   

    Dr. Goebel uses a 'whole person approach'. This approach to wellness means looking for underlying causes of any disturbance or disruption (which may or may not be causing symptoms at the time) and make whatever interventions and lifestyle adjustments necessary to optimize the conditions for normal function. Using this unique approach, Dr. Goebel is able to help his patients accelerate and/or maintain their journey to good health.

    Dr. Goebel served on the Governor appointed South Dakota Board of Chiropractic Examiners for 9 years and is a member of the South Dakota Chiropractic Association.  Dr. Goebel is also the co-owner of Key City Chiropractic and Acupuncture.

    Dr. Goebel enjoys mountain biking, boating, hiking, snow skiing along with most sports and other outdoor activities.

    He lives in Sturgis with his wife Cami and twins Kenna and Zoey.  He has a grown daughter Ciarra and grandchildren Kru and Novi.  

    Thank you for your interest in Key City Chiropractic and Acupuncture for your chiropractic and acupuncture needs.  I look forward to helping you achieve your health goals.

  • dr. gunderson
    Dr. Al Gunderson

    Dr. Al Gunderson was born and attended High School in Sturgis, South Dakota.  Dr. Gunderson is a graduate of National University of Health Sciences (NUHS), where he excelled in the areas of adjusting technique, rehabilitation and soft tissue therapy. Dr. Gunderson continues to learn the latest techniques in evidence-based functional rehabilitation, nutrition, clinical orthopedics, soft tissue therapy and spinal and extremity manipulation.

    Before attending chiropractic school Dr. Gunderson worked as an Exercise Physiologist in Cardiopulmonary rehabilitation, personal training and sports conditioning.  Dr. Gunderson’s background in exercise physiology and corrective exercise has helped him achieve great results with his patients.

    Dr. Gunderson has been serving Sturgis and the surrounding area since 2013 and is co-owner of Key City Chiropractic and Acupuncture.

    In his free time Dr. Gunderson enjoys spending time with his family and friends, staying active, and taking advantage of all the wonderful things the Black Hills has to offer.

    Dr. Gunderson sees patients at both the Sturgis and Central City locations of Key City Chiropractic & Acupuncture.

  • kelli
    Kelli Cermak

    Kelli is the smile you see when you walk through the door. She started working with Dr. Goebel in 2010 as a Chiropractic Assistant and since then has transitioned into the clinic’s scheduling and billing expert. Kelli is our go-to person for any questions related to insurance and billing.

    Born and raised in Sturgis, she now makes her home in Piedmont with her husband and 2 kids.  Outside the office, she enjoys watching her kids rodeo and play sports.



  • amanda
    Amanda Urbaniak

    Amanda has been working with Dr. Goebel and Dr. Gunderson since 2013. As a Chiropractic Assistant, Amanda makes it her priority to ensure patients have the best experience possible. Her favorite part of being a Chiropractic Assistant is helping patients work towards their health goals so they can feel their best. 

    Originally from New Mexico, Amanda has a love of spicy foods and hot weather. In her free time, she enjoys spending time with her four children, playing volleyball and softball with her daughters and cuddling the cutest dog to ever live, her Chihuahua, Chico.

  • shonda
    Shonda Jolley

    Shonda grew up east of Sturgis on her family’s ranch and is a Sturgis Brown High School graduate. She earned her Bachelor of Science degree in Health Promotion and Nutrition from South Dakota State University. She is also a Certified Functional Nutritional Therapy Practitioner and is the Owner of Shonda Jolley, Health Promotion Specialist, her online virtual business. Shonda’s specialty is serving women 35+ who want to achieve hormone vibrancy. Since joining the Key City Chiropractic team several years ago, Shonda really enjoys the opportunity to serve the clinic’s patients as well as working alongside her outstanding coworkers.

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    Bethany Wilson

    Bethany was born and raised in Sturgis. As a chiropractic assistant, she loves connecting with her patients and getting the opportunity to watch them achieve their health goals.

    Outside of work, Bethany enjoys spending time with her husband and 3 boys, and getting outside to enjoy the beautiful Black Hills.

Office Hours

Monday

8:00 am - 5:00 pm

Tuesday

8:00 am - 5:00 pm

Wednesday

7:30 am - 5:00 pm

Thursday

7:00 am - 5:00 pm

Friday

7:00 am - 5:00 pm

Saturday

Closed

Sunday

Closed

Monday
8:00 am - 5:00 pm
Tuesday
8:00 am - 5:00 pm
Wednesday
7:30 am - 5:00 pm
Thursday
7:00 am - 5:00 pm
Friday
7:00 am - 5:00 pm
Saturday
Closed
Sunday
Closed

Locations